Introduction to Political Marketing

Διδάσκοντες:

Faculty Instructor:

No items found

ECTS:

4

Κωδικός Μαθήματος:

Code:

ΚΕ0Ε67

Κύκλος / Επίπεδο:

Cycle / Level:

Undergraduate

Υποχρεωτικό / Επιλογής:

Compulsory / Optional:

Optional

Περίοδος Διδασκαλίας:

Teaching Period:

Spring

Περιεχόμενο Μαθήματος:

Course Content:

Students are presented with the development and operation of the basic marketing principles as they are applied in the field of politics as well as in the assertion of power during the election campaign, under the political competition model “persons-parties-issues”. The course offers students not only the theoretical introduction to the concepts and principles of political marketing and communication, but an empirical approach to applied political marketing, both traditional and digital, in three sub-themes: marketing strategy formulation, resource management , public opinion polling and election campaigns of formal or informal political subjects.

Μαθησιακά Αποτελέσματα:

Learning Outcomes:

With the completion students will be able to:
● Design and prepare a strategic marketing plan (strategic marketing plan)
● They use traditional and digital marketing tools
● They understand the dynamics and relationships that develop in the persons-parties-issues relationship
● They analyze the electoral behavior of the electorate on the basis of existing analysis models
● Recognize and apply the basic marketing theory (4P’s, market segmentation, audience targeting, etc.) in the field of political competition
● Choose and use the right tools and methods in the field of analysis and planning of a political campaign.

Μέθοδοι Αξιολόγησης Φοιτητών:

Student Assessment Methods

Students will prepare a strategic marketing plan for political entities (with schedule, budget and action plan), either in the context of an election campaign, or in the context of administration management and individual issues.

Βιβλιογραφία:

Bibliography:

Course Bibliography (Eudoxus)

Πολιτική και Διαδίκτυο (ΚΩΔΙΚΟΣ ΕΥΔΟΞΟΥ 102124836), Μαρκάκη Ν. Ευαγγελία, Χατζηπαντέλης Θεόδωρος, ΕΚΔΟΣΕΙΣ ΕΠΙΚΕΝΤΡΟ ΑΕ. 2021, ΘΕΣΣΑΛΟΝΙΚΗ Πολιτικό μάρκετινγκ.

Αρχές και εφαρμογές (ΚΩΔΙΚΟΣ ΕΥΔΟΞΟΥ 33153397), Lees- Marshment Jennifer, Μτφρ. Φυλακτάκη Πένυ, Κοτζαιβάζογλου Ιορδάνης, Επιμ. Κοτζαιβάζογλου Ιορδάνης UNIVERSITY STUDIO PRESS – ΑΝΩΝΥΜΟΣ ΕΤΑΙΡΙΑ ΓΡΑΦΙΚΩΝ ΤΕΧΝΩΝ ΚΑΙ ΕΚΔΟΣΕΩΝ, 2013, ΘΕΣΣΑΛΟΝΙΚΗ