This course offers empirical (practical) education-not just theoretical analysis of applied politics into three sub-themes: strategy for resources management (financial and human), communication and measurement of public opinion, electoral campaigns (in the context of formal or informal political subjects).

Upon successful completion of the course, students will develop:
Ability to analyze, describe and compare election campaign
Ability to describe and analyze of political competition
Ability to analyze surveys and election results
Ability to process and compose data from various sources (Greek and foreign, traditional and digital).

The evaluation of students takes place in Greek (except foreign Erasmus students) through (a) a written assignment at the end of the course, (b) public presentations by the students during seminars, and (c) an oral examination in the middle of the semester (exam combining formative and deductive functions).

Additional bibliography for study
Butler, Patrick and Neil Collins (1999). A Conceptual Framework for Political Marketing. In Bruce I. Newman (Ed.), Handbook of Political Marketing. Thousand Oaks, CA: Sage Publications.
Butler, Patrick and Phil Harris (2009). ‘Considerations on the evolution of political marketing theory’. Marketing Theory, 9(2): 149–64.
Dann, Stephen, Harris, Phil, Sullivan Mort, Gillian, Fry, Marie-Louise and Wayne Binney (2007). Reigniting the Fire: A Contemporary Research Agenda for Social, Political and Nonprofit Marketing. Journal of Public Affairs, 7: 291-304.
Kotler, Philip and Sidney J. Levy (1969). ‘Broadening the concept of marketing’. Journal of Marketing,33(1): 10–15.
Lees-Marshment, Jennifer (2001). ‘The marriage of politics and marketing’. Political Studies, 49(4): 692–713.
Lees-Marshment, Jennifer (2001). Political Marketing and British Political Parties: The Party’s Just Begun. Manchester, U.K.: Manchester University Press.
Lees-Marshment, Jennifer (2003). ‘Political marketing: How to reach that pot of gold’. Journal of Political Marketing,2(1): 1–32.
Savigny, Heather (2006) ‘Political marketing and the 2005 election: what’s ideology got to do with it?’ in (eds) D. Lilleker, N Jackson, R ScullionThe Political Marketing Election? UK 2005 (Manchester: Manchester University Press) pp81-100
Scammell, Margaret (1999). ‘Political marketing: lessons for political science’. Political Studies, 47(4): 718–39.
The SAGE Handbook of Quantitative Methodology for the Social Sciences, D. Kaplan (ed) (SAGE publication 2004)
Ανάλυση Δεδομένων και Έρευνα Αγοράς, Δ. Καραπιστόλης (Ανικούλας 2001)
An introduction to Survey Research, Polling and Data Analysis, H. F. Weisberg, J. A. Krosnick, B.D. Bowen (Sage, 1996)
An economic theory of Democracy, A. Downs (Harper and Row, 1957)
Μαθηματικά στις πολιτικές επιστήμες Θ. Χατζηπαντελής & Γ. Ανδρεάδης (ΖΗΤΗ 2006)
The future of Election Studies, M.N. Franklin, C. Wlezien (ed) (Pergamon, 2002)
The SAGE Handbook of Quantitative Methodology for the Social Sciences, D. Kaplan (ed) (SAGE publication 2004)
http://www.campaignsandelections.com Ηλεκτρονική πηγή πληροφοριών για τον εκλογικό ανταγωνισμό

Συναφή επιστημονικά περιοδικά:
Σημαντική βιβλιογραφική πηγή για τις ποικίλες θεματικές που σχετίζονται με την εκλογική ανάλυση αποτελούν τα περιοδικά Political Analysis, Electoral Studies, Campaign and Elections, Political Marketing στο οποίο θα κληθούν να ανατρέξουν οι φοιτητές (Το ΑΠΘ διαθέτει συνδρομή στην ηλεκτρονική έκδοση του περιοδικού).